SESSION DETAILS

Crafting the Consumer Experience With ScentEmotions™

Wednesday, March 23 | 1:15 PM - 2:15 PM CT

Culinologist

Dawn Cranga, Global Consumer Insight Leader at IFF

Domain: Product Development/Marketing Strategies

Covid-19 has accelerated the consumer desire for escape and experience in everything they touch. Never before has food and beverage played such an important role in this journey.

Learning Takeaways

  • We will be unlocking the consumer experience through the senses. 
  • Through live demonstration; Proprietary global database has over 3,000 flavor and fragrance molecules & associations to cue specific product experiences through a combination of descriptors, moods, colors and textures.