Friday, March 25 | 9:15 AM - 10:15 AM CT
Hoby Wedler, Chemist and Entrepreneur at Wedland Group LLC
In this interactive presentation, Dr. Hoby Wedler will walk you through Sensory Literacy, a term which he uses to describe how we can take in information through all our senses and make positive sense of it. He will provide examples of how focusing on our non-visual senses makes the world around us much richer and more informative. We will then walk through case studies from Hoby’s career as a sensory designer to show you how being more literate in all your senses creates more powerful experiences for your end customer.