Speaker Details

Dawn Cranga

Dawn Cranga

Global Consumer Insight Leader
IFF

Session: Crafting the Consumer Experience with ScentEmotions™ 

Dawn Cranga is a consumer behavior and sensorial expert who believes there’s a little Willy Wonka in each of us. She leverages her background in psychology and fine arts, coupled with her 30+ years of research knowledge to unlock and translate the consumer experience into stories that propel strategic growth and end-to-end product design as the Global Consumer Insight Lead at IFF.